Planit iOS App
Designing an inclusive planning app service.
Role
UX Design, UI Design
Timeline
July 2018 - November 2018
Overview
Challenge
Planit offered an all-around planning and activity tracking service to users. It was devised by a large quantity of interdependent micro-systems that, when came together, formed a comprehensive planning mechanism. I've faced a good number of challenges when working on this project, with the largest of them being designing a delicate framing of the whole experience.
Working closely with Planit's founders, they provided me with the original product vision and feeded me with valuable insights, generated from the lean user testing they conducted at the time.
Research & Scope
Understanding problem and vision
Identifying the service keypoints was crucial to building a well-rounded interaction system. The main scope was to create a frictionless experience that encompasses planning and tracking outdoor activities in a fully personalised environment.
The personalisation system would be strenghtened and updated according to the information input from the user, as he/she was using the app more and more. Thus, making it dynamic and rigid as the interaction with the service was more frequent.
Wireframing
Visual groundwork
After the initial research and structuring of the system, I started drafting possible proposals for the interface. I, then, came up with the final visual blueprint for over 70 unique screens and started setting up a design system for the application.
Strong visual language
Keeping it consistent
Distinct, accessible visual elements, that guide user actions, were established thoughout the visual design of the interface. Notification alert system was neatly curated to fit user's flow of interaction with the application. Design system was forged in consistency.
Onboarding & Personalisation
Creating an intuitive onboarding experience for first-time users plays a critical part on whether he/she will take a good grasp on how the application should be interacted with.
Assimilating information about the user is a key component in the effort of developing a process that offers results tailored to each user's specific needs. Planit gathers information progressively, rather than overwhelming the user in his/her first-time experience.
Event Discovery
The application allows for exploring events in user's preferred location. After saving an event, user is prompted to continue planning out the day in chain-like sequence, as Planit then suggests events or activities that fit in the predefined schedule.
The service also gives the option of shared experience, as in group scheduling and planning, real-time communication on site, and creates a consistent way to keep friends always updated on your whereabouts when attending a venue.
Intricate flows
Silk-smooth experience
The main feature of the application consists of the following three: finding a venue, booking it and conclusively attending it. The approach to ensure a smooth experience for this, was to create a clear linear pathway from start to end, that allows the user to spare going back and forth during the whole process, as it requests meaningful actions all along.
That means that the whole structuring of the app should pay much attention on the amount of cognitive load required for the completion of each action. Additionally, the flow should feel natural and progressively gather all the needed user’s input.
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